Google search algorithm ranks website on the basis of more than 200 factors. To emerge as the best standing out from the crowd, it is crucial to conduct a proper and high quality SEO friendly keyword research. The main objective of a SEO strategist is to find right keywords that can easily attract the target audience and allows them to develop and execute a prefect keyword strategy that bolster your website ranking in SERP by generating reliable organic traffic. In this article, we will discuss about the methods by which you can do SEO friendly research without any hassle.
What is SEO keyword research?
Keyword research is defined as the process of finding and analysing keywords that will be ideal for your website visitors’ entries in the search engine. With this you can target the most effect keywords for your content strategy.
Keywords can be defined specific phrases or words that people used to find the information or product in search engine. For instance, if want to buy dress for plus size women, you might use the search keyword on Google “Plus sized women dress”.
Importance of the keyword research
Keyword research allows you to find the best keyword to target and gives you a valuable insight of the queries that your targeted audience search on Google. The insight which you get through this search queries data will be used in preparing a larger content and targeting strategy.
Keywords are used by people to conduct a search online, so keep in mind, if you want to present your content in front of the audience as they do search, you must targeted those searches to gain more traffic. A thoroughly conducted keyword research help in:
- Better understanding of your niche and targeted audience.
- Build your content strategy according to your audience taste.
- Increase in the relevant organic traffic that visit your website.
The three simple steps for SEO friendly keyword research
Without proper SEO keyword research, you does not get the desired results and you end up targeting those keyword which are barely used or even not targeting. Now, we will dive deeper in the three effective method for SEO friendly research.
1.Finding keywords
2.Analyzing keywords
3.Targeting keywords
Let’s first understand each step in detail.
1.Finding keywords
Use a keyword research tool is the best method for finding a perfect keyword. It help you in discovering numerous keyword ideas and provide essential metric, valuable for the keyword analysis process. Some of the effective ways to use keyword research tool for the SEO are:
Using the seed keyword for more new keyword ideas. These seed keywords are the big keywords from your niche which are used to find more new keyword ideas. Enter your seed keyword in the any keyword research tool for eg: – SEMRush or Google keyword planner, then the tools suggest you the list of the keywords based on the keyword you entered. This provides you the complete analysis of the most popular topics within your niche. You can select and exclude the keywords suggestion according to your relevancy.
Checking the keywords used by your competitor gives you a better insight to find best keyword opportunities. With the help of the keyword research tools you can check the performance of the keywords used by your opponents. It will help you in creating a better keyword research strategy.
Always check missing keywords. Compare your keywords with your competitors and look for the missing and weak keywords that your competitor rank higher than you. This will help you to find great keyword options further more.
2.Analyzing keywords
Now, you have the basic idea to find the keywords. Let’s discuss, how we can analyze the keywords for more SEO friendly keyword approach.
There is two basic metrics behind prioritizing your keywords i.e., Search volume and keyword difficulty (KD).
Search volume is the number of times a searcher enter a specific keyword in the Google per month averagely. Your web traffic is directly proportional to your search volume. For higher search volume, more will be traffic and you will rank high for that keyword.
Keyword difficulty (KD) tells you the difficulty level for the keyword to be ranked in the top 10 organic search results. Keyword difficulty is primarily based on the authoritativeness of page ranking on the SERP. It is measured on the scale of 1-100. Difficulty in ranking the keyword increases with the increase of that above number. It is seen that keywords with highest search volume has a high difficulty score. To tackle this problem, long tailed keywords are used which have low search volume, are less competitive and have better conversion rates.
Estimating the business value of your keywords gives you a particular estimated rank for the specific keyword that will be profitable for your business. For this you need to targeting keywords to get organic backlinks, improve your brand awareness, establish your authority in the industry and get relevant audience through remarketing. Thus, estimating the business value of the keywords is useful for considering the keywords, you should target first.
And lastly, save the keywords to the keyword list using the search volume, KD and business value.
3.Targeting keywords
The last step for the SEO friendly keyword research is to target the keywords you want to rank high in the SERP.
Identifying the primary keyword. A topic usually contains multiple keywords and you can rank multiple keywords using that whole topic. However, you need a single primary keyword to target the topic. Primary search keywords has the highest search volume and used as the key elements in the URL, tags, heading of the web pages. You don’t need to worry about differentiating between the primary and secondary keywords because it already done by the Google and we just need to analyze its results.
Identifying and understanding the searcher’s intent is the most important aspect behind the SEO friendly keyword research. There is basically 4 types of search intent:
- Navigational intent for the user search of specific pages.
- Informational intent for the user search of general info for a topic.
- Commercial intent for the user search for making decision to buy a product.
- Transactional intent for the user search for the specific brand for the direct purchase.
It is crucial to identify and analyse the searcher’s intent thoroughly to do the SERP analysis. With this you can create corresponding content and find Google attribute to that search intent keyword.
Some useful SEO friendly keyword research tools
1.SEMRush
SEMRush provides multiple keyword research tools like keyword magic tool, organic research, keyword gap, keyword manager etc. which will help you a lot in doing proper SEO friendly keyword research.
2.Google Search Console
It is great tool to check your keyword rankings, clicks and impression on the Google searches and you can integrate with the SEMRush and connect with the Google Analytics to get the valuable insights of your website.
3.Google keyword Planner
Google keyword planner is been for a long time in the keyword research tool market and it is extensively used by the marketers. It is good for the individual who are on the limited budget. Drawback of this tool is that it not provide any info about search intent and organic difficulty. It is made for PPC advertising.
4.Google trends
It is not exactly a keyword research tool but it is quite useful for finding trending topics, comparing the popularity of the two or more products and estimating the long term popularity of a topic or a specific keyword.
Conclusion
Focus on the points mentioned above and create your own SEO keyword strategy according to it. This will benefit you for both long and short-term. Re-evaluate your keywords monthly for better results. When you gain authority in the SERP than you can add more keywords with your existing keywords to improve your SERP ranking more. I hope this blog provide you a good explanation about the SEO keyword research. If you want learn more about SEO click on the link below
FAQ
1.What is keyword research?
Keyword research can be defined as the process by which people find and analyses search terms that enter into the search engine.
2.What are the top five keyword choice factors?
The top five keyword choice factors are relevance, search volume, competition, ROI and intent.
3.Name the best keyword research tools.
Ahrefs, SEMRush, Ubersuggest, Google keyword planner etc.
4.What is the perfect keyword score?
Branded keywords have a quality score is in between 8-10.
5.What is KD stands for?
KD stands for keyword difficulty i.e. Estimation of difficulty level of keyword to rank 1 on the Google SERP.
