SEO is the company wide process and keyword research is the foundational part of it. More than 50% of the organizations admitted that they use search data for the content creation base. As a digital marketer or strategist, your first SEO goal is to define the keywords research as its fundamental part. The main objective of the inbound marketer is to optimise their website for the keyword research. In this blog we will be discussing about the SEO keyword Research in detail.
Keyword research
Keyword research can be defined as the process by which people find and analyses search terms that enter into the search engine. This data is used for the SEO (Search engine optimisation). Keyword research can reveal queries to target, the popularity of these queries and their ranking.
Importance of the keyword research
Keyword research allows you to find the best keyword to target and gives you a valuable insight of the queries that your targeted audience search on Google. The insight which you get through this search queries data will be used in preparing a larger content and targeting strategy.
Keywords are used by people to conduct a search online, so keep in mind, if you want to present your content in front of the audience as they do search, you must targeted those searches to gain more traffic. These are the some of the benefits of conducting a keyword research:
- Provides you trending marketing insight.
- Increase your web traffic.
- Customer’s investment
Keyword research elements
These are the three main keyword research element to consider when conducting keyword research:
Relevance
Relevance is the factor used by the Google to rank the content. Your content will rank higher for a keyword when it matches with the searcher’s intent. Your content must provide the best resource for the query, then it will rank higher on the SERP.
Authority
Google gives more importance to the authoritative domains. If you want to become an authoritative source, your website should be helpful, informative and have social signals and backlinks. This will make your website more genuine and reliable in the Google ranking sphere. Thus, your SERP ranking will increase.
Volume
The keywords which you use for your content must hold a specific volume. For instance, you used such keyword which barely used by the masses, you will end up on the top of the SERP ranking but still your website doesn’t attract much traffic. Volume of Keyword is measured by the monthly search volume (MSV) which states that number of times a keyword is searched across the audience per month.
SEO Keyword Research Strategy
Below are the steps which one have to follow to make a successful SEO keyword research strategy:
1.Make of list of relevant and important topic based on your business preferences. Create a list of 5-10 topic buckets that is relevant to your business and use them find specific keywords related to it. Analyze the MSV of that specific keywords and use these data to create your content putting those keywords.
2.Fill those topic buckets with keywords, these keyword phrases are important to rank in the SERP because your targeted demographic conduct search using those for specific terms.
3.Understand the user intent and analyze accordingly for the keyword research because it pivotal factor that affects your keyword research. You need to be careful in interpreting the keyword you target. Search intent has the potential to improve your ranking.
4.Do research related search terms. Search something on the Google using the specific keyword, then go to the bottom of the Google’s results, there you find some suggestion to the related keywords of your search and use them for better output.
5.Use keyword research tools. There are numerous SEO keyword research tools one can use to get new keywords ideas that matches exactly with the keywords and phrases that you generate. Some of the popular Keyword research tools are Ahrefs, SEMrush, Ubersuggest, Google keyword planner etc.
How to find the perfect keyword for the website?
Now you have the basic idea about the strategy behind the SEO keyword research. Now we will dig in the process of finding the best keyword for your website.
1.Use Google keyword Planner to remove the terms which are little extreme on the search volume, but before deleting anything check Google trends for projections and trend history. You can also check whether some low-volume terms might be potential to invest. Overall Google Trends helps you determining the terms which are trending upwards and therefore, those need more focus..
2.Prioritize the keywords which have chances of ranking based on your website’s authority. Well established companies usually favors high search volume keyword. So, consider using low-competition keywords that guarantee you a good rank by default.
3. Check the MSV (monthly search volume) for the keywords you select. You can write your content around those keywords. You can use tools like searchvolume.io and Google trends to help you in finding the most searched keyword over the related keyword group for free.
4.There are numerous featured snippets that will be highlighted by the Google if used accordingly. You can easily find them by looking up the chosen keyword and its first rank result. Images packs, Paragraph snippets, list snippets and videos snippets are the most prominent type of SERP snippets.
5. Always check for the mix of head terms and long-tail keywords in each of your topic bucket list. It will balance and maintain your keyword strategy in the long-run.
6. Always check the keywords used by your competitors because it will give you a more clear picture to improve your Keyword strategy. Never miss any opportunity to learn from the success and failures of your fellow competitor.
Perfect keyword for the SEO
There is no such ‘Perfect’ keyword for SEO. You need to craft such strategy that will help you rank pages and drive stable web traffic. The perfect keyword for the SEO strategy should have account relevance, volume and authority.
Conclusion
Focus on the points mentioned above and create your own SEO keyword strategy according to it. This will benefit you for both long and short-term. Re-evaluate your keywords monthly for better results. When you gain authority in the SERP than you can add more keywords with your existing keywords to improve your SERP ranking more. I hope this blog provide you a good explanation about the SEO keyword research. If you want learn more about SEO click on the link below
FAQ
1.What is keyword research?
Keyword research can be defined as the process by which people find and analyses search terms that enter into the search engine.
2.What are the top five keyword choice factors?
The top five keyword choice factors are relevance, search volume, competition, ROI and intent.
3.Name the best keyword research tools.
Ahrefs, SEMrush, Ubersuggest, Google keyword planner etc.
4.What is the perfect keyword score?
Branded keywords have a quality score is in between 8-10.
5.What is KD stands for?
KD stands for keyword difficulty i.e. estimation of difficulty level of keyword to rank 1 on the Google SERP.
