Google Analytics is a web analysis service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. The service is part of the Google Marketing Platform and is available free of charge to anybody with a Google Account. If we see like Google Analytics is used to track website performance and gather visitor insights.
It can help organizations determine top sources of user traffic, gauge the success of their marketing activities and campaigns, track target completions (like purchases, adding products to carts), discover patterns and trends in user engagement and other visitor information such as demographics. Discover patterns and trends in user engagement and get other visitor information like demographics. Small and medium-sized retail websites often use Google Analytics to obtain and analyze different customer behavior analytics, which can be used to improve marketing campaigns, drive website traffic and better retain visitors.
What is Google analytics?
Google Analytics is a website traffic analysis application that gives real-time statistics and analysis of user interactions with the website. Google Analytics enables website owners to analyze their visitors for the purpose of interpreting and optimizing website performance. Google Analytics can track all types of digital media and upstream web destinations, banner and contextual ads, reference e-mail, and integrate with other Google products.
How Google analytics works?
Google Analytics obtains user data from each website visitor through the use of page tags. A JavaScript page tag is inserted in the code of each page. This tag runs in each visitor’s web browser, collects data and sends it to one of Google’s data collection servers. Google Analytics can then generate customizable reports to track and visualize data such as number of users, bounce rate, average session duration, sessions by channel, page views, goal attainment and more. The page tag acts as a web bug or web beacon to collect visitor information. However, because it relies on cookies, the system cannot collect data for users who have disabled them.
What are the features of Google analytics?
Features enable integration with other applications for data collection, analysis, monitoring, visualization, reporting, and. These facilities include
Data visualization and monitoring tools, includes dashboards, scorecards and motion charts that display changes in data over time;
data filtration, manipulation and funnel analysis;
Data collection application program interfaces (APIs);
predictive analysis, intelligence and anomaly detection;
segmentation for analysis of subsets, such as transformations;
custom reports for marketing, acquisition, audience behavior and conversion
Email-based sharing and communication and
Integration with products including Google Ads, Google Data Studio, Salesforce Marketing Cloud, Google AdSense, Google Optimize 360, Google Search Ads 360, Google Display & Video 360, Google Ad among other products. Within the Google Analytics Dashboard, users can save profiles for multiple websites and view details for either default categories or select custom metrics to display for each site.
Important Metrics
A metric is a standard of numerical measurement. Metrics to gauge how their websites are performing. While some metrics may be more valuable to specific businesses than others, these are some of the most popular metrics
The user. A user is a unique or new visitor to a website.
Bounce Rate. These visitors triggered only one request to the Google Analytics server.
A group of session visitor interactions that occur within a 30-minute window of activity.
Average session duration. Percentage of new sessions. Percentage of website visits for the first time.
Page per session. Goal attainment. The number of times the visitor has completed a specified, desirable action. It is also known as conversion.
Page view. Total number of pages viewed.
Difference between Metrics and dimensions.
It is important to understand the difference between them for proper interpretation.
Dimensions. These are qualitative characteristics or labels used to describe and organize data. For example, if the average session length is being measured across several different areas, the dimensions would be “Region.” “Average session length,” which is a numerical measurement, is an example of a metric
Metrics. These are quantitative measurements of the same type of data. Examples of metrics include average session duration, page views, and pages per session, and average time on site. Metrics are used to compare measurements in different dimensions.
Benefits of Google analytics
The pros are generally concerned with the platform being powerful, free and user-friendly. Google Analytics also provides the following advantages
The service is free, simple to use and beginners friendly.
If we are talk about Google Analytics provides a variety of metrics and customizable dimensions. Several different types of useful insights can be captured using this platform.
Google Analytics also contains several other tools, such as data visualization, monitoring, reporting, predictive analysis, etc
Conclusion
I have covered a lot of material in this short cut. From tracking multiple domains to filters, I have tried to explain how the Google Analytics system works and what the pitfalls to avoid are. The goal is to help you set up Google Analytics correctly for your web site and your business needs. Remember, it is important to configure Google Analytics correctly in order to have good analytics. Take the time to review the essential sections of this short cut before, during, and after your installation. If you understand how Google Analytics works, you can use the system in new and creative ways.
FAQ
Q.1 In simple words, what is Google Analytics?
Statistics and basic analytical tools for search engine optimization (SEO) and marketing objectives. The service is part of the Google Marketing Platform and is achievable for free to anybody with a Google account.
Q.2 Is it easy to learn Google Analytics?
Learning Google Analytics is not easy as it deals with huge amount of complex data which is difficult to understand and understand. However, if you give it enough time to learn, you can undoubtedly conquer it.
Q.3 Should I be using Google Analytics?
You really need some sort of analysis on your website. Without analysis, you cannot draw conclusions about how people are using your site. Without data, you cannot make improvements that enhance your business or brand.
Q.4 Is Google Analytics Useful for Small Businesses?
As a small business, you need to get into the big data train as soon as possible if you want to grow. Google Analytics is one of the most used tools for this, so get started and make the right decision.
Q.5 Is the Google Analytics data real time?
Real-time is available across all Analytics accounts. No change is required in the tracking code. For real-time viewing: Sign in to Google Analytic.
Q.6 Where is the behavior in Google Analytics?
The Behavior section shows what your visitors do to your website. Specifically, the report tells you which pages people visit and what actions they take when they visit. You can access the Behavior reports using the menu in the left sidebar of your Google Analytics dashboard.
