Digital marketing is important for your business growth in general and SEO or search engine optimization is integral process to thrive success in the digital marketing strategy. Digital marketing is all about driving customers to your business through online platform and you need to have a good SEO technique for attaining success in your digital marketing strategy. In this article, I have curated a list of Top SEO techniques for your Digital marketing strategy that will be beneficial for the success of your business.
What is SEO?
First get familiar with the definition of SEO. SEO stands for Search Engine Optimization. SEO is a digital Marketing strategy that use to improve a website position and visibility in the search engines results. A SEO is a process of using varied tactics like keyword research, content creation, page speed optimization to increase the ranking and visibility of your website in the search results.
The higher ranking of the website in Search result, more will be the internet traffic attracted by the website which generates more sales to a certain business that the website will provide. If you want to know further about SEO and how it works you can visit our other blog.
Top SEO Techniques for Your Digital Marketing Strategy
These are the SEO techniques which will help you to enhance your digital marketing strategy and help you to achieve your business goals in less time.
- Make quality content
- Keyword research
- Mobile optimization
- YouTube optimization
- Local optimization
- Page speed
- Prime focus on the user’s experience
- Adding images to your content
Make quality content
Quality content is necessary SEO technique to enhance your digital marketing strategy. Google considered quality content as the high ranking factor in its SERP rating. A digital marketer should post the content on their website that relevant to their business and solve the queries of the users. This SEO process will provide you a long term benefits. You should create new content time to time and update your old content as well. Add links in your new content which are relevant to your old content. It will help Google to recognize the relation between these pages and thus it increase your SEO.
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Keyword research
Keyword research is the base of the SEO from its beginning. Keyword research is extensively linked with the SEO from a very long time. Keyword research is the fundamental component of the digital marketing strategy because it serve as a guide for it at its every stage. There are numerous keyword research available such as Ahrefs keyword explorer, Google keyword planner etc. which can be used easily to improve your strategy.
Mobile optimization
A website which is mobile friendly have higher chances of top SERP rankings. According to SEMRush 73% of internet users approximately will access the internet through mobile by 2025. So, having a website which have a smooth user interface on mobile as well as desktop increase your SERP ranking and it is good SEO technique. Mobile friendly updates by Google leads to a noticeable change in the website ranking.
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YouTube optimization
When you includes YouTube videos in your digital marketing strategy, you need to optimize them as well. YouTube videos have higher chances of getting top rankings in SERP results in comparison to other platforms. You can optimize your YouTube videos by adding titles, descriptions, and thumbnails etc. which help the content of your website to become visible and hence, directing more internet traffic towards your website.
Local optimization
Local SEO is the most preferred technique to promote your small business or brand locally. Local business has more chances of getting higher ranking and visibility in Google SERP rankings from its similar virtual counterparts globally. Use your city and State name in your website’s title tag, Meta descriptions, H1 heading, URL to optimize your website according to your locality.
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Page speed
A slow-loading website can drown your all SEO efforts in just mere seconds. A website must have fast loading page, if your web pages take visible time to load, users will move to other website. Thus, your website bounce rate will increase eventually. You can increase your web page speed by cutting down on redirects, compressing images, avoid custom fonts etc. A faster website decrease your bounce rate and help you in achieving your marketing targets easily.
Prime focus on User’s experience
When it is comes to the SEO, your all tactic should be focused on the user’s experience. Google always considers bounce rate, click-through percentage and dwell time of your website for optimizing your ranking. You main goal is to attract user click on your result, spend time clicking on your web pages and minimum 3 minutes are spend by the user on your website.
These are some of the key factors you consider which will help Google to increase your rank in the SERP results and provide your user a good experience.
Your website must have mobile friendly UI/UX design.
Your website is easy to navigate by the users.
Your web pages are easy to load.
Your website must have user interactive features.
Your website content quality must be top notch.
Add images to your content
Image optimization has an important role in the search. Make sure to optimize the images on your website. Always use high quality and relevant images. Having images to your site map make it easy to spider to crawl. Also use alt tags which help crawlers to classify image easily. This is Good SEO practice you should consider. It will increase your user engagement and web page rank.
Conclusion
That concludes the top SEO techniques for your digital marketing strategy. SEO is a big topic, which supplies power to the whole digital marketing industry and if you want to achieve success in the digital marketing field, these SEO techniques will be beneficial to you. People and experience is the core of every single SEO technique in, so put you energy and time in developing high quality content for your targeted audiences.
This is the fundamental aspect of any good SEO strategy. If you want to excel in the SEO game and want to increase your SERP ranking use the above mention SEO techniques for improving your digital marketing strategy. For more info about the SEO Click on the given link https://www.youtube.com/watch?v=NuX_7h1C1P0
FAQs
Q1.What is SEO?
SEO stands for Search Engine Optimization. SEO is a process of using varied tactics like keyword research, content creation, page speed optimization to increase the ranking and visibility of your website in the search results.
Q2.Is SEO is part of Digital Marketing?
Yes, SEO is a fundamental part of Digital Marketing.
Q3.How much time is taken by SEO for work?
It is long- term process which usually take minimum six month – 1 year for ranking most of the keywords. It is work which takes patience.
Q4.How to rank high on Google?
With the constant efforts and above mention factors in the blog, one can definitely rank high on Google.
Q5.How much will it cost for a SEO expert/specialist services?
In India it will cost around 5k-25k INR per month and for oversees it’s around $100-$250 per hour.
Q6.Can I buy links for SEO marketing?
It is big no, avoid any kind of link buying because it is a violation of Google webmaster guidelines and would cause you a hefty penalty amount.
