What is a B2B email marketing?

1. Set your goals

First you have to set the defined goals for a successful B2B email marketing strategy. You should make a time table regarding to your email campaign. For this you can set up the benchmark that decides which strategy is best for you and you can fully work according to it. This will eventually help you in tracking the number of the key analytics such as open rates and CTR (Click-through-rate). These two are usually taken into consideration in TOFU (top of the funnel) awareness campaign because its key objective is to get open and clicks.

2. Conversion

In the BOFU (bottom of the funnel) awareness campaign, conversion is taken into consideration which includes a product purchase or a sign-up to the newsletter.

3. Target your audience

Defining your targeting audience is the important factor behind the B2B email marketing strategy. For getting successful in it you need to be aware about your ideal customer profile (ICP), what can you offer them and what is unique about that offering?

4. For the above mentioned point you need to follow 3 important principle.

• Automation

Automation make the work of a marketer easy. With the automated email sequence, you can personalized your emails at scale. There are numerous affordable email automation tools that are available in the market to use.

• Targeting

You need to target you emails according to the needs, different wants and pain points of your ideal customer profile. You need to sort out different customers segment needs from your product and services.

• Adding value

Adding value and giving preference to the customers’ needs is must to strengthen your B2B email marketing strategy. It gives a good impression to the reader and they are more likely to engage with your service.

 #Do

• Design an eye catching subject line. Your email must be attractive, well-written informative and highly informative.
• Grow your email leads in an appropriate manner. Add a subscription form into your emails to get some exclusive details of your costumers because quality leads are better than the quantity leads.
• Practice email segmentation to ensure sending relevant and necessary information to each of your subscriber.
• Send timed emails according to your subscribers preferred time zones.
• Provide value to your customers by sending them appreciative welcome emails.
• Create emails with personalized and targeted content.

• Avoid drafting lengthy emails. Ideal length of email should be between 50-125 characters.
• Avoid buying email list because it severely damage your business reputation.
• Avoid making wait to your subscribers, they will forget about you and join your competitor’s sign-up list.
• Avoid sending irrelevant and generic emails to your subscribers.

1. HubSpot

HubSpot is best E-mail marketing Tool for B2B service companies. HubSpot have CRM, Web builder and email marketing platform under one roof. It able to attribute which campaign influence your sales by making connection between your website, sales activity and marketing. It allows you to invest in the work which is more beneficial to your website. HubSpot usually works with high-valued services i.e., B2B.

Price: – Have a limited free version. Price starts from $45/month for 1000

2. MailerLite

MailerLite is best for beginners who have limited budget. You can send 12k emails/per month for free on MailerLite. It is the excellent E-mail marketing tool for any industry. It allows you to send bulk emails campaigns. It is ideal and affordable choice.

Price: – starting from $9/month for unlimited emails (1k contacts)

3. Mailchimp

Mailchimp is a widely popular email marketing service provider. It is available in a forever free email marketing service plan. It has easy drop-down email builder, simple tracking for analytics and autoresponders. Mailchimp is easily integrated with Magento, WordPress and many other platforms.

Price: – $10/month for 500 contacts.