E-mails are a powerful tool to market your business effectively. If you still apprehensive about the E-mail marketing, let me give some stats to clear your bias. E-mail marketing prove to be 20% more effective than social media marketing as it have more content retention. 80% of small businesses completely depends on E-mail marketing for their customer retention.
The return of investment rate (ROI) of E-mails is quite high i,e. 3.8%. For $1 investment you get $38 return in E-mail marketing. If you want sustainable growth of your business E-marketing is a right choice for you. 49% customers preferred special offers in their emails from brand they are familiar with or from the particular brand they follow.
It doesn’t matter if your dealing is B2B or B2C, E-marketing is must use method which can help in boosting your business.
What is E-mail Marketing?
Before starting talking about the ways to boom your business through E-mail marketing, let’s get familiar with its basic definition.
E-mail stands for electronic mails and marketing means selling or promoting your services and products. So, in most simple term E-mail marketing stands for marketing or selling your product and services through emails. E-marketing is used for commercial purpose. It might have personalized content, strictly inclusive of customer’s preferences or can be generic content which can be shared to everyone.
The main prospect of E-mail marketing is to grow the business by using textual content, secrets of sales and exclusive information. Increasing sales through emails is the ultimate goal of E-mail marketing. For more information click here https://www.youtube.com/watch?v=SakWb4Q9w00
E-mail Marketing tips you need to grow your business.
In this blog, I will be sharing some best E-mail Marketing practices to boom your business.
Signing up process for your emails should be easy.
Must include subscription form on your homepage, landing page, in your blog content, sidebar widget area, navigation menu. It will engage people with your content and they can email asily subscribe to it.
Provide incentive offers for signing up.
To encourage the site visitors to subscribe the email list, offer them a content upgrade. Provide them exclusive coupons, a handy checklist or an e-book. This will make consumers to easily give their email ID in return of these valuable goodies.
Constantly change your E-marketing content.
Different type of content help you attracting the varied consumer base. Add Events, Products and services information, Newsletters and Promotions to make your E-mail Marketing content more appealing, it will eventually boost your CTR and revenue.
Add Segments to your emails.
Generic emails campaigns are out of fashion now. Personalized emails are more in trend now. These will keep the customers engages to your email list. Segment your emails list into groups and send valuable content to your customers boost your CTR.
Add CTA in your E-mail Marketing Campaign
CTA stands for call-to-action. A good CTA boost the recipient engagement with your content, business and website. Make your CTA button more compelling and attractive under 5 words, make it easy to find.
Beware of these E-mail Marketing mistakes
No matter how much you put effort in your E-mail marketing campaign, if you made mentioned below mistakes, your all efforts will be waste. So, tries to avoid these common mistake during your E-mail marketing campaign.
Avoid using poor subject lines.
Keep subject lines short and to-the point, you can personalized the subject line by adding emoji or recipient’s name to increase the open rate.
Don’t neglect the message preview.
Message preview are short lines under subject line which gives extra information to the recipient about the subject line. Adding this is a great advantage for your E-mail marketing campaign.
Always add responsive emails address.
Avoid sending no-reply emails. Sometimes costumers have a query but they can’t ask about it because of these non-responsive mails. So, always put ad- responsive mails from generic checked mail account.
Sending mails inconsistently
Not sending emails consistently to your potential consumers may affect your relationship with them. They will eventually unsubscribe your email list due to less engagement from your side.
Avoiding mobile-users
Make your E-marketing strategy suitable for mobile interface because it has much potential and it will help in increasing your engagement and sales.
Top E-mail Marketing services
Constant contract
Good for small businesses, variety of customizable email templates, high-end functionality like Canva and Vimeo. Plan starting from $20 per month.
Benchmark Email
Low-cost E-mail Marketing Service, available as free version which allows 250 emails per month, affordable, plan starting from $13 per month
Monday.com
It give you a workflow management interface for tracking and analyzing the email campaigns. It basic versions cost $8 per month and the pro version cost $16 per month.
Conclusion
Email Marketing is a best way to grow your small business against the big name in the industry. With good strategy and confidence you can easily succeed in the couple of months. With E-mails Marketing campaign, you can get a more personalized opinion of your consumer base choices and preference. In return of this information, you will generate a quite good revenue for your business. For more information click here https://www.youtube.com/watch?v=NDIIF43VywY
FAQ
Q1.What is E-mail Marketing?
E-mail stands for electronic mails and marketing means selling or promoting your services and products. So, in most simple term Email marketing stands for marketing or selling your product and services through emails.
Q2.How Email marketing is beneficial for small business?
80% of small businesses completely depends on E-mail marketing for their customer retention. The return of investment rate (ROI) of E-mails is quite high i,e. 3.8%. For $1 investment you get 38$ return in E-mail marketing.
Q3.What is whole cost for Email marketing campaign?
For mid-sized businesses, it cost around $9-$1000 per month.
Q4.What is the average salary of Email Marketing strategist?
As per latest data of 2022, the average salary of E-mail Marketing strategist is $48,633 – $63,666 PA (Abroad) and 15-30 LPA. (India)
Q5.Is Email Marketing a part of Digital marketing?
Yes, Emails marketing is an essential part of Digital marketing.
