Why Local SEO is important for your business?

SEO is important aspect of Digital marketing. Strong SEO is the foundation for a successful business. If you not familiar with what is SEO and how it works? You should read this https://digisuggests.com/us/what-seo-and-how-it-works/

SEO is of various types, and one of its important type is Local SEO. Local SEO is very important for your business. With good grip on the local SEO, you can easily topped the business world. In this particular blog, I will be explaining you, why Local SEO is important for your business and I wish this blog will help you to learn more about Local SEO in depth.

What is Local SEO?

Before learning about the main topic, let’s get familiar with the basic definition of Local SEO.

Local SEO is a way to optimise your online presence locally among the potential consumers in your area by increasing your search engine visibility. Local search is important because 45% of Google searches are of local businesses.

There are some stats that proved the importance of local search. A Forbes study show, 95% of people uses mobile for local searches, for e.g., looking for the restaurant nearby; in which 59% visited the business and 61% called the same.

How to spot a Local SEO?

When you search something on Google, you often find 3 businesses that appear at the top of the search result page, along with their maps and dropped pins, these types of ads gets more clicks and customers than any other link that appear on the search result page. It is all happen because of robust SEO campaigning.

Why Local SEO is needed?

Local SEO is beneficial for those businesses whose potential target consumer base is in their locality. Sometimes Local businesses attracts more people from outside through Local SEO than the costumers from their own locality. This case is relevant for the hospitality or catering businesses.

Types of Businesses that needed Local SEO.

• E-Commerce companies
• Online services
• Private sellers
• Law firms
• Local businesses – plumbers, electricians, gyms, grocery stores, hair salons
• Medical practices – dentist, Clinics
• Hospitality- café, bars, hotel, restaurant

Importance of Local SEO for your business

Usage of local keywords by people is more than ever. 46% searches on Google is local searches and there is increase in localized searches by 900% over the past two years.

There is simple fact behind it. SEO generates internet traffic for your business while Local SEO generates more sales, contacts, calls and store visits. Below are the some key points for the importance of Local SEO for your business.

Local searches help you to lead the sales. 78% of local searches from mobile device for online purchase, 88% of people call the business or service within 24 hours which they find through their localized search.

Local SEO helps to make your business stand out. 44% people go for the business which appears on the first page on the Google searches results while only 8% load the other pages. If yours Local SEO is good, your business will surely appear on the first search result page and on the top.

Local SEO provide you a healthy competitive spirit. By optimizing your local SEO ranking, you can easily gain huge competitive edge in the market. Thoroughly research the best practice for topping the new trends to maintain that competitive edge. 

The Key Local SEO ranking factors

 According to Google, there is important key Local SEO ranking factors:-

Relevance

Yourlisted business should match with the search. You can add detailed information of your business so that Google can easily understands your business and match your listing with more relevant search

Distance

The measurement of physical location of your business from the search location.

Prominence

Your Business performance in the SEO search results. Google review count and average rating are the factors that matter here.

Benefits of Local SEO for your Business

Increases your web traffic.

Healthy competition with neighboring businesses.

Generates links with local businesses.

Growth in customer retention.

Higher ranking in SERP with more trust.

Cut down on ads cost.

Drawbacks with Local SEO

Local SEO doesn’t yield instant results. It will take 6 or more months for

desired outcome and return of investment.

You need to do considerable investment for running local SEO campaign.

Local SEO is not on-time activity. It is recurring process which needed to be updated and monitored regularly.

Your business gets positive review as well as negative review which hampers your business image.

It’s all depends on Google algorithm, how it will rank your website. There is no fix guarantee that Google will land your website on the first search result page.

Conclusion

Local SEO is most effective and time saving method to market your business online. It will yield you more revenue than the traditional marketing tactics which is time and money consuming, plus they don’t guarantee success. A more mature Local SEO strategy gives you chances to bring more internet traffic to your website, more leads and more sales. I hope this blog draws yours attention towards the importance of Local SEO and the methods by which you can grow your business.

FAQs