What’s the Difference Between SEO & Adwords?

SEO and Adwords are the two prominent parts of search engine marketing (SEM). These are the necessary tools for creating your brand or business’s online presence. These brands and businesses need a robust approach to strengthen their online presence. Therefore, the role of SEO and Adwords become more relevant. But as a digital marketer, you still have doubts about which one is better for the success of your strategy. Don’t worry because, in this blog, we will be discussing the major difference between SEO and Adwords and the ways they prove to be beneficial for your online business.

What is SEO?

The higher ranking of the website in the Search result more will be the internet traffic attracted by the website which in return, generates more sales to a certain business that the website will provide. If you want to know further about SEO and how it works you can visit our other blog.

Fundamentals behind SEO’s working

1.Quality content

Quality content is a necessary SEO technique to enhance your digital marketing strategy. Google considered quality content as the high-ranking factor in its SERP rating. Digital marketers should post content on their website that is relevant to their business and solve the queries of the users. This SEO process will provide you with long-term benefits. You should create new content from time to time and update your old content as well. Add links in your new content which are relevant to your old content. It will help Google to recognize the relationship between these pages and thus it increases your SEO.

2.Keyword research

Keyword research is the base of SEO from its beginning. Keyword research is extensively linked with SEO for a very long time. Keyword research is the fundamental component of the digital marketing strategy because it serves as a guide for it at every stage. There are numerous keyword research available such as Ahrefs keyword explorer, Google keyword planner, etc. which can be used easily to improve your strategy.

3.Mobile Optimization

A mobile-friendly website has a higher chance of top SERP rankings. According to SEMRush 73% of internet users approximately will access the internet through mobile by 2025. So, having a website that has a smooth user interface on mobile as well as desktop increases your SERP ranking and it is a good SEO technique. Mobile-friendly updates by Google led to a noticeable change in the website ranking.

4.Page speed

A slow-loading website can drown your all SEO efforts in just mere seconds. A website must have a fast-loading page, if your web pages take visible time to load, users will move to another website. Thus, your website bounce rate will increase eventually. You can increase your web page speed by cutting down on redirects, compressing images, avoiding custom fonts, etc. A faster website decreases your bounce rate and helps you in achieving your marketing targets easily.

5.Prime focus on User’s experience

When it comes to SEO, your all tactic should be focused on the user’s experience. Google always considers the bounce rate, click-through percentage, and dwell time of your website for optimizing your ranking. Your main goal is to attract users to click on your result and spend time clicking on your web pages, and a minimum of 3 minutes are spent by the user on your website.

These are some of the key factors you consider which will help Google to increase its rank in the SERP results and provide your user with a good experience.

• Your website must have a mobile-friendly UI/UX design.
• Your website is easy to navigate for the users.
• Your web pages are easy to load.
• Your website must have user-interactive features.
• Your website content quality must be top-notch.

6.Security and Safety

Security and Safety is a prominent factors behind Google search results rankings. If you want a ranking in the Google first page search ranking your website shouldn’t be scammy or sketchy. You will get a SSL certificate or HTTPS in which you get a simple lock symbol in front of your URL tags or HTTPS. This ensures your site is safe and secure for usage.

What are Adwords?

Google Adwords is a Google per-pay-click (PPC) platform that promotes various businesses on its platform and helps them to gain visibility.

The search ad which appears on the top of the search engine result page (SERP) is the most common type of Google Adwords. These Adwords are relevant to the advertisers’ products and services. To know more about Google Adwords, you can read our other blog. Google Adwords is an effective way for driving relevant and distinctive internet traffic to your website.

Types of Google Adwords

These are some of the most prominent types of Google Adwords or ads that appeared on your feed.

1.Search ads

Search ads are the first and ‘OG’ type of Google ads. You bid on the keyword relevant to your offer, so when searching for that keyword on Google, your ad will appear on the top of the SERP. These types of ads are beneficial for businesses that want to drive leads and purchases.

2.Display ads

These are image-based ads that appear passively on a website in the Google display network (GDN) when people browse them. These ads are shown to the audience whom you want to show. In these types of ads, you target placements, audiences, and topics instead of keywords. They help in increasing brand awareness by receiving a highly relevant impression.

3.Video ads

The ad content can be shown in video format. Their work is similar to display ads campaigns. You bid on your video on the particular placement on YouTube or other web spaces and these appear in front of the relevant audiences. Complex businesses and brands that cannot promote their business with search ads can use video ads to promote their product and services.

How Google Adwords Works?

Google Adwords is mostly focused on Keywords. Keywords are words that are most likely used by people for searching for their products. During Google Adwords search campaign, advertisers create ads with special offers and these special offers often uses keywords to target the relevant audience for the offer.

When someone searches on Google (also called a query), Google will analyse if any advertiser bid on the keyword relevant to the search, if yes, then the advertisement appears on the SERP.

Ad Ranks and Quality scores are two key factors behind the working of Google Adwords.

# Ad Ranks can be defined as the term created by Google which is used to determine the position of your ad in the SERP. Your ad placement depends on your Ad Rank. The more the value, the more will be the audience engagement. Ad Rank determined by the max. Bid multiplied by your Quality Score.

Factors on which Ad Rank depends:-

• Higher bidding amount, higher ranking
• Your Quality score
• Matching Contextual information
• Higher CTR (click-through-rate), higher impact
• Effective Ad-extension

According to Google,

# Quality score determines the quality of the Adwords by measuring your CTR, relevance of Keywords, quality of landing page, and past performance on SERP. A Quality score ranks your advertisement on a scale of 1-10 based on each Adwords or keyword performance.

Key factors of the Quality score are as follows:-

• More than expected CTR (click-through rate), better quality score.
• The relevance of your Adwords and keywords to the search query.
• Good landing page experience increases your Quality score.

Benefits of high-Quality score:-

• It lowers the cost-per-clicks and helps in improving the ROI (return on investment).
• You have a higher exposure on Google, your Ads will display more often and have a better SERP position, and more clicks more conversions without raising bids.

Difference between SEO and Adwords

These are the major differences between SEO and Adwords

SEO

Adwords

SEO is used for the optimization of all kinds of search engines.Free organic SEO traffic.Needs time, patience, and a lot of effort in getting the top ranking in the organic results.SEO is a time-consuming process for getting a higher rank.Measurement of analytics and ROI is a complex process because of more variables.Your web traffic is constant, because of a stable organic visitor base.Focus on a defined set of keywords for better results.SEO workspace is limited to the SERP rankings.

Adwords usually works with the Google website that works with Google AdSense.Adwords have purchased traffic.You can easily get the top position in the SERP ranking with slight effort.Adwords are quite a fast process and easily begin your ad campaign with your targeted audience.Measurement of analytics and ROI is an easy process because it has simpler variables like ad income and expenditure.Once you stop your ad campaign, your website traffic will also stop.Work with a larger set of keywords.Adwords are used for promotions on Google websites and also on the websites that use AdSense.

Which one is better? SEO or Adwords

Now, you are familiar with the major difference between them. So, now discuss which one is better. To know the answer to these questions you need to self-evaluate your present marketing goals, available time and budget, and your desired reach.

For businesses or brands who want to increase their website traffic in the long term and increase their brand awareness, SEO is the best digital marketing strategy for them. SEO needs patience and a systematic flow of strategy to get the desired results. SEO is not for those who have a giving-up attitude and can easily move on to some other marketing strategy.

If your marketing goal is to get instant sales and leads, Google Adwords is highly recommended for you. However, ads are only a temporary thing, you still need a website that is user friendly that provides an easy medium for your visitors to find your services and products for better results, your website should redirect your interested customers to the landing page of their product purchase, not on the homepage of your website.

You have to regularly monitor the performance of your ad campaign and make the required adjustment for it. That’s how you make your ad campaign successful.

Benefits of combining SEO and Adwords strategy

The balance combination of these approaches in your digital marketing plan can optimize your business’s online presence.

1. Both SEO and Adwords increase your search visibility. Hence, it bolsters your brand identity.
2. They both boost your website traffic. Adwords generates leads after ad publishing for the short term and SEO generates long-term organic traffic.
3. You can use Google Adwords to bid on the keywords, you targeted and provide those keywords good visibility.

For more info about SEO Click on the given link

Conclusion

This whole blog concluded that SEO and Adwords are quite different in terms of their approach but their main objective is to provide visibility to a website. It is observed that Google Adwords is useful for the new website and SEO works better with well-established websites. Adwords is mainly result focused while SEO is goal oriented. However, they are mutually exclusive. It is all up to you which type of strategy you want to opt for your business.

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