What is Google Adwords? | How Google ads work in 5 Minutes

I believe everyone is familiar with the popular search engine Google. You often depend on Google for getting the answers about those questions you are completely unaware and now you must be wondering, what is Adwords and why it is associated with the Google.

Let me give an example for, what is Google Adword? When you use Google for Searching, you often get the ad url tag which is related to the your  search  on the Google first search result page or when you open a website on Google, there is multiple ads pop up on the webpage of a particular website. These are nothing but advertisements sponsored by Google or more simply termed as Google Adword or Google Ads.

For more technical definition, Google Adwords is defined as the Google online advertising system which help the businesses to promote their service and products on its search engine platform, in order to attract internet traffic to that particular website.

Why Google Adwords is important for running a business?

You can’t alone earn with only excellent content and good SEO, because these are the passive methods which usually takes time to increase your website engagement on the online platform. When you want to generate a good active income then Google Adwords comes into consideration for earning a good revenue.

With Google Adword you can create and share well timed ads on your desktops or mobiles for your target audience, this will help your business to show up on the SERP (Search Engine Results Page) which in return attracts the ideal customers who are interest in your product and services.

Are Google Adwords really effective?

This is such a critical question, let me answer it with some statics:-

Click-through rate of Google Adwords is nearly 2%.

Approximately 180 million impression is yield per month by displayed Google Adwords.

Paid Google Adwords get 65% of the click

It is observed that 43% customers buy something which they seen on Google Adwords.

Google for Advertise?

Google is most used search engine worldwide with takes 5 billion queries daily, Google has the monopoly over most of the internet platform it supports, i.e., simply means infinite amount of internet traffic on Google is easily available. So, for a successful business you need a target audience to market your product and services which you can easily get on Google.

How Google Adwords work?

Google Adwords was launched by Google.com on October 2000, and after some rebranding in 2018, it is changed into Google Ads. Google Adwords display your ads to your potential consumer base. More the click you get on your ad, more you will be placed on the top position on the SERP (Search Engine result page). For more info about Google Adwords click on the link https://www.youtube.com/watch?v=OmVChK1GybM

Terms related to Google Adwords.

Below is the table for important terms related to Google Adwords:-

TERM	DESCRIPTION
AdRank	Your ad placement depends on your AdRank. More the value, more will be the audience engagement. Adrank determined by the max. Bid multiplied by your Quality Score.
Bidding	Google Adwords uses a bidding system, where an advertisers i.e., you select a max. Bid amount to pay for the click on the ads. Higher the Bid, more will the ranking.
Campaign type	Before beginning the paid Google Adwords Campaign, you have to select between these Campaign type: – search, display, video, shopping, app, smart, or performance max.
Click-through rate (CTR)	CTR is the number of clicks on your ads proportional to the number of views your ad get. Higher CTR means ads matching search intent and targeting relevant keywords
Conversion Rate (CVR)	CVR is calculated as number of form submission to the total number visit on your landing page. Higher CVR means page provides seamless user-experience that your ad promises.
Display Network	Google Display Network (GDN) allow space for Google Adwords to display either on the webpages or the search result pages.
Ad – Extensions	With the help of Ad-Extensions you can add extra information to your Ad with no extra cost. There are five categories of Ad-Extension i.e., Sitelink, Call, Location, Offer, App.
Keywords	Keywords are words or phrases which perfectly align with the searcher’s intent and can clarify the searcher’s queries.
PPC	Type of advertising where the advertiser has to pay per click. It is important factor taken into the consideration before launching a Google Adwords Campaign.
Quality Score	Quality score determines the quality of the Adwords by measuring your CTR, relevance of Keywords, quality of landing page, past performance on SERP.

Types of Google Adwords

There are 9 types of Google Adwords:-

1.Responsive Search Adwords

Responsive Search Adwords allows the advertiser to add or write multiple description or headline for their search engine ad. You can add 15 variations of title and 4 description in one ad.

2.Dynamic Search Adwords

Dynamic Search Adwords are based on the user search intent and are dynamically generated by Google and text relevant to the landing page or domain.

3.Display Adwords

These are the image ads that run on the Google Display network (GDN) and they display on the Google partners website like Gmail, YouTube. They attract the target audience who visits the website often.

4.App Promotion Adwords

App Promotion Adwords as it name suggest promotes app install, app engagement or app pre-registration on the Google Display Networks (YouTube, Google Play Store etc.)

5.Video Adwords

These are video Format of advertisement, which provides more engaging experience to the user reaching on Google partner platform. These kind of ads act as lucrative medium that have potential to attract large amount of internet audience.

6.Shopping Adwords

As it name suggest, these Adwords related to the shopping, for example, if you search a air-conditioned online, Google will suggest you multiple online shopping ads related to the search keyword you enter and it keep suggesting you the same shopping related ads when you browse through Google partner platform like YouTube, Gmail etc.

7.Local Search Adwords

These Adwords ideal for advertiser who are looking for store visit and call the specific business location. For Example, when someone search “medical store near me”, Google display the whole list of the store or that similar service provider on its search result page.

For more info about Google Adwords click on the link https://www.youtube.com/watch?v=22U1_f1kW0o

How to use Google Adwords

Below are the following steps you need to follow to use Google Adwords:-

1. First visit the home page of Google Adwords website https://ads.google.com/
2. Set up your Google Adwords Account.
3. After sign in you have to enter your business and website’s name.
4. Set your advertising Goal among these options i.e.,
5. Get more calls
6. get more website sales or sign-ups
7. get more visits to your physical location
8. get more views and engagement on YouTube

• Then use your creativity and craft your advertisement.
• Add matching keywords to your brand.
• Now, set up your Ad location where you want your Ad to appear.
• Specify your budget and confirm payment.
• Link your Google Adwords account to your Google analytic account which will make tracking, analyzing, and reporting between channels and make campaigns much easier.
• Add UTM codes by which Google can easily track any activity associated with specific link.
• Set up conversion tracking which will exactly tell you how many costumers or leads you have acquire through your ad campaign.
• Integrating your Adwords with CRM allows to the track which Adwords working for your audience so you can easily continue to market the offers which are relevant to your customers.

Conclusion

 I hope now you all are clearly aware about the Google Adwords and its related terminology. Google Adwords or Google Ads is an active and prominent way to promote your business because with great and practical approach you can easily generate a good revenue in just couple of months. It is great marketing strategy. If you want to learn more about the Google Adwords you can join our online course by clicking on this link https://dotnet.courses.store/72882

FAQ