5 Simple Steps to Starting a Digital Marketing Career in 2023

Hello everyone!! In today’s blog, we will shed light on the 5 simple steps to starting a digital marketing career in 2023. There are numerous ways to become a digital marketer. Marketers that initially started with the traditional way of marketing are now shifting towards the digital marketing domain. You don’t have any specific experience or background to be a digital marketer, you can simply become one with some specific set of skills. Therefore, starting a digital marketing career in 2023 is one of the great decisions you can make at present for a better future. So, without wasting further time, let’s get started with today’s topic 5 simple steps to starting a digital marketing career in 2023.

What is digital marketing?

Digital marketing is a kind of online marketing that is primarily focused on the device that is capable of connecting the wire which is smartphones, laptops, computers, tablets, etc.

Before starting your journey in a digital marketing career, first, do some proper and genuine research about this field. There are numerous free and reliable sources available online, which will help you to resolve all your doubts regarding digital marketing. You must know these digital marketing channels before starting a digital marketing career.

• SEO (search engine optimization)
• PPC (Pay-per-click advertising)
• CRO (conversion rate optimization)
• Content marketing
• Email marketing
• Digital public relation
• Local search marketing
• Social media marketing
• eCommerce
• Digital Public relations 

Is Digital marketing a good career option?

It is an obvious fact that digital marketing is a good career choice. We are currently living in a digital world where all the old traditional marketing methods are converted into digital advertising. Companies to survive in the digital workspace to improve their online visibility are demanding professionals who are skilled in digital marketing.

As a digital marketing professional, your working hour is flexible, you‘ll get great compensation and remote work opportunity to make a scaleable business impact through your technical skills.

Salary of a digital marketing professional

In a digital marketing career, you can earn a good salary. Although digital marketing salaries are more than competitive.

According to a recent survey done by  Credo, they state that the average salary of a digital marketing professional worldwide is $140/hour.

You can’t get the same salary from day one but multiple factors affect the salary you get such as your experience in the digital marketing industry, your clients and company, and your country location, etc.

You can earn more than you need in the digital marketing industry because the demand for digital marketing professionals is growing very fast.

Also check: What is SEO and How does it work?

5 Simple Steps to Starting a Digital Marketing Career in 2023

These are the 5 simple steps to starting a digital marketing career in 2023:

1.Get familiar with digital marketing fundamentals

The first simple step you should take to start your digital marketing career in 2023 is to get familiar with digital marketing fundamentals. You need to gain knowledge of the core techniques in SEO and SEM, email marketing, social media marketing, advertising, and analytics.

Alongside these technical skills, you should also gain these soft transferable skills to become a successful digital marketer:

• Bold writing voice
• Leadership qualities
• Sheer understanding of online landscape

Also read: The Top 8 SEO Techniques for Your Digital Marketing Strategy

2.Learn to use tools for digital marketing

To start a successful digital marketing career in 2023, you need to learn the usage of digital marketing tools. More the experience you’ll have with these digital marketing tools, the more successful you’ll be as a professional digital marketer.

Incorporate the use of Google Ads and Google Analytics to measure and track the performance of the digital marketing campaigns. Learning SEO tools like SEMrush, Ahrefs, and Moz is necessary to gain the ability to check backlinks to your web pages, analyze your opponent’s SEO, explore relevant keywords, and identify the related keywords.

Get familiar with email marketing tools like SendGrid or Mailchimp and gain knowledge of customer relationship management programs (CRM) with tools like Hubspot and Salesforce. Perhaps the easiest way to get into the digital marketing realm is by using tools for social media marketing which will eventually help you generate genuine leads, drive more web traffic, and help in building your brand.

Also read: 5 best AI tools for Digital Marketers

3.Create a portfolio for a digital marketing project

Creating a digital marketing project portfolio is a proven way to start a digital marketing career. Don’t show your finished project, instead, this demonstrates your whole marketing process and the outcomes that you get from it. This will showcase your strategic thinking, planning, and teamwork qualities.

Sample all your work such as samples of your published work like social media posts, Newsletters, content marketing articles, etc. that show your active participation in the project. Include the stats of your performance and as much as data you can in your portfolio. This will increase your chances of getting a potential digital marketing gig and boost your digital marketing career in 2023.

4.Make your digital marketing resume

A resume is the first contact with a potential employer, so developing your digital marketing resume is an important step to start your digital marketing career. You have to keep your resume simple and sleek. Use bullet points to emphasize your experience and digital marketing skills.

It is recommended to tailor your digital marketing resumes according to each application. Your resume and cover letter must match the company’s online presence tone where you are applying for the job. Your resume must reflect your personality and creativity with the personality of the company or organization where you apply for a job.

Tips for making a digital marketing resume:

• Keep it concise and clean
• Using numbers to showcase your experience and marketing skills
• Customize your resume according to every application
• First, show your marketing skills then your adaptive and transferable skills
• Your resume should reflect your creativity and personality.

Also read: How To Make The Perfect Online Resume

5.Develop connections in the marketing field

Developing connections in the marketing field is a nice way to start a digital marketing career in 2023. You can begin developing digital marketing connections easily online. Apart from blogs or social channels, you can start your industry-related newsletter to demonstrate your original content, and your leadership qualities as a digital marketing expert and share your work while working on your platform.

There are numerous events held for digital marketers both offline and online that offer opportunities to build a network within the digital marketing field.

Conclusion

This concludes the 5 simple steps to starting a digital marketing career in 2023. I hope this blog, provides you with a meaningful insight into the digital marketing world. You can use the information mentioned in the blog and start your digital marketing career. Use your creativity, passion, and natural talent for digital marketing and start your exciting career journey.

You can join our professional diploma in a digital marketing course at DOTNET Institute. In this course, we teach you all the modules such as SEO, PPC advertising, content marketing, AdSense& blogging, email marketing, Google analytics, etc. You can avail the benefits of our online course on digital marketing easily by clicking on the given link.

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