The Top 10 Tools for Digital Marketing Beginners

Are you a Digital marketing beginner, who aspires to become a successful digital marketer? Then you come to the right place because, in this blog, we will be discussing the top 10 tools for digital marketing beginners.  

Digital marketing has shaken the world with good cause. It provides both local and global reach and it is quite efficient, cheap, scalable, measurable, and easy to learn. Before, starting your digital marketing journey, you must invest in the right kind of digital marketing tools to get the desired results. So, in today’s blog, we will provide you with a detailed insight into the top 10 tools for digital marketing beginners. So, let’s get started!!!

What is digital marketing?

Digital marketing is a kind of online marketing that is primarily focused on the device that is capable of connecting the wire which is smartphones, laptops, computers, tablets, etc.

It is an obvious fact that digital marketing is a good career choice. We are currently living in a digital world where all the old traditional marketing methods are converted into digital advertising. Companies to survive in the digital workspace to improve their online visibility are demanding professionals who are skilled in digital marketing.

According to the advisory and global research firm, Gartner digital marketing is an online advertising method that involves applying the set of information and techniques for the following objectives:

• Create new products and services
• Enter new market
• Create processes to interact and engage with the audience
• Retaining, acquiring, and targeting consumers

Therefore, a range of functions are done by digital marketers in an organization. Today’s job market is filled with multiple job positions that are rewarding as well as diverse.

Why digital marketing tools are essential?

Digital marketing tools are essential for a digital marketing beginner because, with the help of these tools, you can easily create more engaging content that helps you generate more leads and revenue while keeping your cost of marketing low. However, there are so many digital marketing tools available in the market and it is quite overwhelming for digital marketing beginners to select the right one for themselves. So, here we bring a well-curated list of the top 10 tools for digital marketing beginners that you can use easily according to your sensibilities.

Also read: 5 best AI tools for Digital Marketers

The top 10 tools for digital marketing beginners

These are the following top 10 tools for digital marketing beginners

1.Google Analytics

Google Analytics is quite a good tool for digital marketing beginners. It provides you valuable insight into your website visits and their engagement with your website. It can also tell you the origin of the visitors on your website which will help you make a better and more effective digital marketing strategy. With Google Analytics you can check the keywords that increase traffic on your web pages and it offers you a more detailed insight of the visitor like their location, age, and other demographic details. You can use all that information from Google Analytics and identify your target audience then you can create an effective marketing campaign according to their needs.

2.Canva

Canva is the most fun and interactive tool for digital marketing beginners. Canva is a graphic design platform where you can easily create different kinds of content for your marketing needs. You can design book covers, logos, business cards, invitations, graphs, and many more.

Canva is beginner-friendly and quite easy to use. With the help of Canva, you can make your content more visually appealing which will provide you with better engagement with your target audience and boost your web traffic and ranking.

3.Trello

Trello is another effective tool for digital marketing beginners. It is used for making content strategy and brainstorming. It is the right choice for beginner digital marketers because it is quite accessible and affordable for small businesses.

You can share your ideas remotely on Trello and it comes with tracking features and you can automate your tasks for increasing your marketing efficiency.

4.Ahrefs

Ahrefs is another popular tool for digital marketing beginners where you can make your website more SEO-friendly. It helps in building links, ranking tracks, keyword research, auditing sites, and facilitating competition analysis.

Ahrefs is a brilliant digital marketing tool that has plenty of data that you can use to access more than 150 million keywords across 150+ countries. It provides you ideas to rank higher in SERP rankings and reach your target audience.

5.Mailchimp

As a digital marketing beginner, you should know that email marketing is an essential part of it or even better than social media marketing. Therefore, Mailchimp is an effective digital marketing tool you should use for a successful marketing strategy.

Mailchimp is a perfect digital marketing tool that comes with multiple features. You can easily create, optimize, and send emails automatically for your email marketing campaign. It is quite an affordable tool for digital marketing beginners as it offers free services to up to 2k subscribers. It comes with an A/B testing feature that helps you measure the level of engagement of the visitors.

Also read: Top 10 email marketing tools

6.Hootsuite

If we are talking about social media marketing, then as a digital marketing beginner, you should try Hootsuite. It is the perfect social media marketing tool that helps in creating a flexible schedule for your content months before posting on all your social media handles. It comes with a central platform that manages all your incoming messages from all the different social media handles. You can also use Hootsuite as a social media analysis or monitoring tool to improve your ongoing digital marketing strategy.

7.BuzzSumo

BuzzSumo is another effective tool for digital marketing beginners, that provides you with genuine research on marketing trends and current affairs that helps you in staying relevant with the current marketing biases. It complies with information from other platforms and is available to you.

BuzzSumo collects trending topics and provides you with creative content ideas based on keywords and influencer research that helps in increasing your overall SEO rankings.

8.Google Ads

Google is an unbeatable search engine in the digital world and using Google Ads which is a digital marketing tool offers you the upper hand in the marketing industry. Google Ads is the most efficient and simplest way to advertise and Google Ads easily attracts attention. An advertiser needs to boost their business from the bottom line. Google Ads is a Google per-pay-click (PPC) platform that promotes various businesses on its platform and helps them gain visibility.

Google is the most used search engine worldwide with 5 billion queries daily, Google has a monopoly over most of the internet platforms it supports, i.e., simply means an infinite amount of internet traffic on Google is easily available. So, for a successful business, you need a target audience to market your product and services which you can easily get on Google.

Also read: Why advertise on Google ads?

9.Slack

CommPexelsion is essential for digital marketing and Slack is the perfect tool for communicating and collaborating with your marketing team. With Slack, you can easily communicate with multiple users simultaneously without hitches or disturbance.

It is highly versatile and secure and helps you in sharing different media like files, videos, pictures, messages, and live sessions. It can also integrated with other organizational applications to make the work faster and easier. It is a scalable digital marketing tool that can be well accommodated with small and big enterprises and improve their customer service.

10.Free Logo Creator

Free Logo Creator is a perfect online digital marketing tool for beginners. You can create free logos for your startups, SMBs, and personal brands. You can design your logos completely free to enhance your website and social media presence. As a beginner digital marketer, you should know the importance of the uniqueness of the logo and the foundation of your brand’s entire visual identity.

Creating a logo is a time-consuming and expensive process but with AI and Free Logo Creator digital marketing tool, you can easily achieve this task. This tool comes with free-to-use editing features and different templates that you can customize according to your niche.

Conclusion

This concludes today’s blog topic ‘The top 10 tools for digital marketing beginners’. I hope this blog, provides you with a meaningful insight into the digital marketing world. You can use the information mentioned in the blog and start your digital marketing career. Use your creativity, passion, and natural talent for digital marketing and start your exciting career journey.

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