Social media is a very familiar term. Whether your boomer, Millennial or Gen Z, you once used the social media platform in your lifetime or some of you might be addicted to it. If you are still confused about what is social media or not familiar with term then, if I ask you about WhatSapp, Facebook, Instagram or YouTube etc., there something click on your mind. I assume you use those application on daily basis or may be not frequently but you still have a basic idea about those apps. This applications are collectively known as social media.
There are lot more social media applications apart from above mentions apps and there is tough competition for Number 1 position between these social media Application. In this article, I will tell you about the Top 10 Social Media site in 2023 that doing wonders in terms of user base and popularity in India as well as worldwide.
What is Social media?
Social media is a communal platform where people can create, share, exchange ideas and information virtually. Humans are social creature, we need community interaction to survive and procreate, and it is basic need for us. As the human evolves, and we saw numerous brilliant innovations in the technology over the past decades, now we can easily interact with the people who are at the opposite side of globe. It all happens because of the technological advancement and introduction of internet.
Through social media, people can easily interact with each other virtually. Social media provides voice for those people who want to be heard or recognized by the masses. Some of the most popular social media platform are Facebook, WhatsApp, Instagram, YouTube, twitter, Reddit, LinkedIn.
Top 10 Social Media Site in 2023
The user base on the social media platform is increasing exponentially. These platforms gaining popularity among the masses easily. Hence, there is constant competition between these social media platform for the number 1 position. There are some factors that determine these ranking such as number of active user on that platform, number of downloads, watch time of that particular social media site etc.
Keeping these factors in mind, here are the top 10 best social media site in 2023 which are popular around the globe.
1.FACEBOOK
| Launched | 2004 |
| Monthly Active users (worldwide) | 2.9 billion |
| Monthly Active users (India) | 329.65 millions |
| Founders | Mark Zuckerberg, Dustin Moskovitz, Chris Hughes, Eduardo Saverin, Andrew McCollum |
| Headquarters | Menlo Park, CA, USA |
| Revenue | $86 billion (2023) |
| Most followed Facebook Account | The most-followed page is Facebook App’s page (185 millions) The most-followed person is Portuguese footballer Cristiano Ronaldo (160 millions) |
Are you guys surprise by the fact that Facebook tops the list? It indeed surprising but you believe it or not it is quite popular among the older generations. Your parents, teachers and neighbours stills uses Facebook to connect with the community. It still popular among them.
But Facebook changes into Meta or the company that owns it’s along with Instagram and WhatsApp. There are some leading industries page that are on Facebook like entertainment, media, telecom, technology, consumer goods, financial services, ecommerce, retail, gaming and automotive businesses. There is still good engagement on Facebook post without investing in the Ads. You can join us on Facebook as well.
2.YOUTUBE
| Launched | 2005 |
| Monthly Active users (worldwide) | 2.2 billion |
| Monthly Active users (India) | 265 million |
| Founders | Jawed Karim, Steve Chen, Chad Hurley |
| Headquarters | San Bruno, California |
| Revenue | $28.8 billion (2023) |
| Most subscribed YouTube channel | MrBeast (116 millions) subscribers |
YouTube without a doubt is the most used original video format social media platform. Its popularity is unmatched. It has a user base of almost every age, ethnic groups, races or nationality.
YouTube has all genre of variety such as Beauty, Game, Education, News, and Music, DIY etc. A lot of big brands invest in YouTube because videos are the perfect medium for the content marketing. You can subscribe our YouTube channel for career related videos.
3.WHATSAPP
| Launched | 2009 |
| Monthly Active users (worldwide) | 2 billion |
| Monthly Active users (India) | 390.1 million |
| Founders | Brian Acton, Jan Koum |
| Headquarters | Menlo Park, California |
| Revenue | $5.5 billion (2023) estimated |
WhatsApp emerges as the most popular social messaging app worldwide defeating Facebook messenger. WhatsApp doesn’t seem obvious for brand promotion but it has captive audience and unlike SMS, WhatsApp messages are free of charge.
You can’t underestimate the potential of WhatSapp. It has good customer retention and service which can easily make it direct marketing channel for audience. You can connect with us on WhatsApp too.
4.INSTAGRAM
| Launched | 2010 |
| Monthly Active users (worldwide) | 2 billion |
| Monthly Active users (India) | 230.3 million. |
| Founders | Kevin Systrom, Mike Krieger |
| Headquarters | Menlo Park, CA |
| Revenue | $24 billion (2023) |
| Most followed Instagram account | The most-followed person is Portuguese footballer Cristiano Ronaldo (530 millions) |
Instagram is social media network which provide a platform to influencers, artists, coaches and product-based businesses. Instagram introducing shopping post since 2018. Its ROI for product-based business is quite high. It also B2B connect with massive audience and can link the sales and product information direct from the Instagram.
The target demographic of Instagram is below the 35 age group. 67% of Gens Z and 58% of Millennial use Instagram daily. You can also follow our Instagram account for career related post.
5.TIKTOK
| Launched | 2016 |
| Monthly Active users (worldwide) | 1 billion |
| Founders | ByteDance Ltd, Zhang Yiming, Toutiao |
| Headquarters | Culver City, California |
| Revenue | $11 billion (2023) |
| Most followed TikTok account | Khaby Lame (153 million) |
TikTok is the leading social media platform for short format videos. Despite being the youngest app in the game, it has seen an exponential growth in term of popularity. In 2017, after only its one year of launch, TikTok becomes the fastest growing app worldwide. TikTok is banned in India in 2021 due to the possible security threat. TikTok has more than 3 billion downloads globally. It is the best platform to connect with the GenZ population.
6.SNAPCHAT
| Launched | 2011 |
| Monthly Active users (worldwide) | 538 million |
| Monthly Active users (India) | 144.35 million |
| Founders | Evan Spiegel, Bobby Murphy, Daniel Smith, David Kravitz, Leo Noah Katz |
| Headquarters | Los Angeles, CA |
| Revenue | $1.06 billion (2023) |
Snapchat is a fun social media app whose targeted audience is younger generation. It has multiple filters which are daily updated on the basis of new trends, occasions and festivals. You can share short story to your friends on Snapchat. It is popular application among the GenZ population along with TikTok. Snapchat is suitable for user-generated content, exclusive offers, influencers and behind-the-scene videos.
7.REDDIT
| Launched | 2005 |
| Monthly Active users (worldwide) | 430 million |
| Founders | Steve Huffman, Alexis Ohanian, Aaron Swartz |
| Headquarters | San Francisco, CA |
| Revenue | $289.9 million (2023) |
Reddit states itself as “the front page of the internet”. It is among the top 20 most visited site globally. Reddit has more than 2.8 million communities dedicated to numerous topic. It is perfect blend of content and community. Reddit has so many niches for different brand and businesses. However, Reddit is intolerable to blatant self-promotion. Your brand prone to get trashed by the commentators, if you tread lightly. You can join us on Reddit as well.
8.PINTEREST
| Launched | 2010 |
| Monthly Active users (worldwide) | 444 million |
| Founders | Ben Silbermann, Paul Sciarra, Evan Sharp |
| Headquarters | San Francisco, CA |
| Revenue | $574 million (2023) |
Pinterest can be defined as the visual discovery engine to find interesting ideas about home décor, fashion, recipes, DIY and more. 60% audience of Pinterest is female and rest of the male. Due to its predominant female audience, it is a good cause to invest in the social media marketing on Pinterest. You can also join us on Pinterest.
9.TWITTER
| Launched | 2006 |
| Monthly Active users (worldwide) | 217 million |
| Monthly Active users (India) | 24.8 million |
| Founders | Biz Stone, Evan Williams, Noah Glass, Jack Dorsey |
| Headquarters | San Francisco, CA |
| Revenue | $1.2 billion (2023) |
| Most followed Twitter account | Former US president Barack Obama (133 million) |
Twitter is a social media site where you can share your thoughts and connect with different people around the globe. There are varied accounts on twitter related to tech, health, politics, fashion, education etc. The richest man in world Elon Musk recently bought Twitter with the closing deal of $44 billion.
He has the second most following on Twitter with 127 million followers. Twitter is kind of controversial app which always instigate online wars that are politically charged. Due to its controversial nature Twitter seen loss of huge chunk of followers in the past years. Despite this fact, Twitter is great place to market your business, if it’s related to entertainment, politics, tech, and sports or marketing, twitter helps you in providing tremendous engagement. You can join us through our Twitter account.
10.LINKEDIN
| Launched | 2003 |
| Monthly Active users (worldwide) | 830 million (2023) |
| Founders | Allen Blue, Jean-Luc Vaillant, Reid Hoffman, Eric Ly, Konstantin Guericke, |
| Headquarters | Sunnyvale, CA |
| Revenue | $8.05 billion (2020) |
LinkedIn is popular platform for finding right kind of job or internship. You can manage your career, find a job, build your contacts with various businesses and get new updates about the industry. LinkedIn has a massive number of professionals with 61 million users at the senior level.
LinkedIn provides you a perfect place of professional decision makers that have power to hire your company or partner with you or stock your products. An average LinkedIn user earn more than $2000 above the national median. 50 million people used LinkedIn weekly for searching jobs. LinkedIn provides you unlimited potential of elite professional who can help you to bolster your business. You can connect with us through our LinkedIn account.
Conclusion
Social media proves boon to society but it can easily turn into curse when not uses in correct manner. So it is our responsibility to use in a secure way. Social media is a powerful tool for showcasing your talent to the masses. If you are a content creator or a business owner social media is good medium for promoting your services and product on the online platform. I hope this blog is helpful in explaining about Top 10 social media sites in 2023 which are ranked high in the internet audience game.
FAQs
1. Which social media platform is fastest growing in term of popularity?
It is witnessed that TikTok is fastest growing social media platform with 40% growth rate in 2023.
2.What was the first social media platform?
The first social media platform is SixDegrees.com which is introduced in 1997, you could create a profile page, connection list, and send messages within the network.
3.Who owns social media platforms?
Some of famous social media platform like Facebook, Instagram and Whatsapp are owned by the Meta group and Betadance owns TikTok.
4.Which social media platform is best for business?
Facebook, Instagram, YouTube, LinkedIn, Pinterest are some of the best social media platform for business promotion.
5.What is social media marketing?
Social media marketing is a type of Internet marketing where you use social media apps as marketing tools and connect with audience, build your brand and increase your sales.
