Top 10 Highest Paying Digital Marketing Jobs in India 2023

Digital Marketing is necessary to connect today’s marketplace and digital marketing is currently the most lucrative career. In today’s blog, we will bring you the Top 10 Highest paying digital marketing jobs in India 2023. IMAI report of 2018 states that the online advertising domain in India is set to grow by 30% year-on-year.

If you want to get a high-paying job in digital marketing in India, you need to focus on other factors like career growth, reputation, and job security other than salary alone.

With the emergence of ‘Digital India’ by the Indian government, it provides a push to many digital startups and this results in boosting the digital ecosystem to a higher level. So, let’s discuss our main topic Top 10 Highest paying digital marketing jobs in India 2023 that will help you in choosing a suitable career direction.

Also read: 5 best AI tools for Digital Marketers

What is digital marketing?

Digital marketing is a kind of online marketing that is primarily focused on the device that is capable of connecting the wire which is smartphones, laptops, computers, tablets, etc.

It is an obvious fact that digital marketing is a good career choice. We are currently living in a digital world where all the old traditional marketing methods are converted into digital advertising. Companies to survive in the digital workspace to improve their online visibility are demanding professionals who are skilled in digital marketing.

According to the advisory and global research firm, Gartner digital marketing is an online advertising method that involves applying the set of information and techniques for the following objectives:

• Create new products and services
• Enter new market
• Create processes to interact and engage with the audience
• Retaining, acquiring, and targeting consumers

Therefore, a range of functions are done by digital marketers in an organization. Today’s job market is filled with multiple job positions that are rewarding as well as diverse. If you want to know about the Top 10 Highest paying digital marketing jobs in India 2023, then this will help you.

So, take a look at the Top 10 Highest paying digital marketing jobs in India 2023

Top 10 Highest paying digital marketing jobs in India 2023

Digital marketing is the most popular and demanding career field among the young generation. Here is the list of the Top 10 Highest paying digital marketing jobs in India 2023:

1.Pay-per-click managers

The work of Pay-per-click managers is to enhance the PPC campaigns by using comprehensive search strategies, keyword selection, budgeting, copy improvement, etc. PPC managers handle various types of ads such as Bing ads, Google display ads, and other paid search engine advertising.

Overall they implement strategies for their customers and support the initiatives that will contribute to achieving the intended objectives. The demand for Pay-per-click managers and their salary prospects make this job one of the Top 10 Highest paying digital marketing jobs in India 2023.

Annual salary: 3.8 Lakhs to ₹ 17.0 Lakhs

Also check: What is SEO and How its work?

2.Content strategists

Content strategists are one of the Top 10 Highest paying digital marketing jobs in India 2023. In this rapidly evolving digital space. The problem of short attention spans and unnecessary clutters limits marketing efforts. Today’s audience spends most of their time online and they are spoilt and busy for options. So, a well-made content strategy becomes a valuable asset. So, this will lead to content strategists being among the Top 10 Highest paying digital marketing jobs in India 2023.

Several organizations take the task of creating content strategies to match customer needs very seriously. For this purpose, they hire content strategists for fulfilling this objective. Content strategist has to attain brand visibility and find & reach the intrinsic link between the SEO and content. These are the following task a content strategist perform for a company:

• Create style guides
• Make high-quality content
• Conduct content audits
• Fill event calendars
• Develop a compelling copy for brand

To handle all these responsibilities, a content strategist needs to be well-organized, systematic, and innovative. They should identify relevant topics for creating content and execute plans to engage their targeted consumers.

Annual salary: ₹ 2.7 Lakhs to ₹ 14.1 Lakhs

3.Digital marketing managers

The main concern of a person in a marketing role is to design a multi-channel campaign for raising awareness about brand adoption, services, or products. The responsibility of digital marketing managers is to decide the brand’s digital strategies and messaging.

They first access the business in terms of its earned, owned, and paid media strengths. They also use various channels like social media presence, pay-per-click ads, online reviews, Google display ads, websites/blogs, etc. All these channels are used to build brand awareness, trust, and customer preferences.

If we look specifically, digital marketing managers’ primary goal is lead generation and customer acquisition. The digital marketing field requires a person with an analytical mindset who can give a benchmark performance and deliver results while keeping up with customer behavior nuances.

Annual salary: ₹ 2.8 Lakhs to ₹ 18.4 Lakhs

Also read: How to become a social media manager?

4.SEO/SEM specialist

Search Engine Optimization (SEO), paid advertising and pay-per-click are the techniques involved in SEM (Search Engine marketing). As an SEM specialist, you have to ensure that your target prospects see your organization at the top of the search results when they look for a particular thing. SEM/SEO specialist is one of the Top 10 Highest paying digital marketing jobs in India 2023 because of its excessive and growing demands in every sector.

SEM/SEO specialist updates the website and manages online campaigns to get relevant search results such as blogs and RSS feeds. It is done to establish the case of viable business for SEM expenditure.

Annual salary: ₹ 2.9 Lakhs to ₹ 12.0 Lakhs

5.E-commerce specialist

E-commerce specialist is one of the Top 10 Highest paying digital marketing jobs in India 2023. In the last few years, eCommerce emerges as a cost-effective solution for retailers.

The omnichannel approach is mostly used by big brands where they use traditional marketing efforts and supplemented them with an eCommerce presence. But after the Covid-19 pandemic, this business approach is upgraded. An E-commerce specialist is the Highest paying digital marketing job in India 2023 in today’s market and the excessive and growing demand for E-commerce specialist make it the Highest paying digital marketing job in India 2023.

E-commerce specialists have expertise in the optimization of product pages with button placements and proper descriptions. They also enhance the client experience and increase conversions. E-commerce specialist also works with cross-functional teams like marketing and sales to set sales target and lead generation.

Annual salary: ₹ 2.0 Lakhs to ₹ 9.5 Lakhs

6.Brand marketing expert

Brand marketing expert is another highest paying digital marketing job in India 2023. Digital brand building is more crucial and critical due to the increased online presence of businesses and consumers. Bad product reviews and poor customer services are no longer factors for brands because they are at significant risk. Digital media provides you with a golden opportunity of engaging with your audience and tell them stories. Communicate your values with your target audience.

The main role of the brand marketing expert is to use their creativity to get emotional reactions from their target audience and influence them to make a purchase. This job role needs excellent communication skills and a knack for minute details. The best brand can easily persuade your audience by gaining their trust and they aligned it with your business vision and strategy.

Annual salary: ₹ 4.9 Lakhs to ₹ 20.0 Lakhs

7.Social media marketer

Social media marketing is one of sorted highest paying digital marketing jobs in India 2023. The main objective of social media marketing is to design marketing strategies for promoting brands and mobilize campaigns that increase the audience engagement of social media networks. Nowadays, companies and businesses prefer hiring those individuals who have unique expertise in handling social media handles. Brands’ web traffic can be increased easily with the correct usage of social media platforms.

A social media marketer is a skilled professional responsible for handling various social media platforms of a company or institution such as Instagram, Facebook, YouTube, Twitter, etc. The social media marketer is the main representative of the company on its all social media platforms. Amidst the tough competitive market today, whether a company is small or big, they want an experienced and qualified social media marketer who will diligently advertise their product and services on their social media platforms. A competent social media marketer can efficiently manage all the social media activities and train the other team members as well.

Annual salary: ₹ 2.5 Lakhs to ₹ 12.0 Lakhs

8.Visual designer

The visual appearance of your digital brand and website plays a crucial role in attracting customers. Due to this increasing demand for the visual designer, it become one of the highest paying digital marketing jobs in India 2023. An experienced visual designer skilled in Adobe software with basic web development expertise is needed by businesses. Below are some of the job responsibilities of visual designers:

• Creating a brand experience for multiple touchpoints of customers.
• Executing product designs, from the sketching & research phase to the deliverable high-pixel visuals.
• Cooperate with other teams for aligning business objectives with the final creative solution.
• Designing email banners, presentations, reports, landing pages, etc.

Generally, an online portfolio is designed by UI/UX developers and visual designers to show their dynamic brand storytelling skills. After getting sufficient experience you will get promoted to the post of creative director.

Annual salary: ₹ 2.2 Lakhs to ₹ 13.0 Lakhs

9.Digital project managers

The work of digital project managers is to handle to entire digital project from the beginning concept to the final execution stage. Hiring chances for senior positions are more for individuals with post-graduation degrees and professional experience. The increasing and excess demand for digital project managers makes this job the highest paying digital marketing job in India 2023.

As a digital project manager, your job includes showing effective time management and communication skills. You will be responsible for setting milestones, goals, and timelines for multiple projects. You must be familiar with working with this software like Asana, Trello, Basecamp, etc. These tools will help you in centralizing all the communication and record-keeping of tasks.

Annual salary: ₹ 6.0 Lakhs to ₹ 30.0 Lakhs

10.Marketing Analysts

For facilitating a successful paid and organic digital marketing campaign, marketing analysts use analytics tools and report several marketing metrics. Market analysis and research are the core of any organization. Marketing Analysts are among the high paying digital marketing jobs in India 2023. A marketing analyst must have statistical prowess, data visualization experience, and Strong quantitative skills. Below is the working profile of a marketing analyst:

• Designing and conducting in-market tests and also interpreting their results.
• Developing strategies for data-tracking.
• Organizing performance-based data from multiple sources like paid media, social media, analytics, etc.
• Recognizing opportunities for market optimization and giving effective recommendations.

Annual salary: 2.0 Lakhs to ₹ 14.0 Lakhs

Is Digital marketing a good career option?

It is an obvious fact that digital marketing is a good career choice. We are currently living in a digital world where all the old traditional marketing methods are converted into digital advertising. Companies to survive in the digital workspace to improve their online visibility are demanding professionals who are skilled in digital marketing.

As a digital marketing professional, your working hour is flexible, you‘ll get great compensation and remote work opportunity to make a scaleable business impact through your technical skills.

How to get Highest paying digital marketing jobs in India 2023?

If you want to get Highest paying digital marketing jobs in India 2023, you need to stand out among all the competitors to land your dream job. The market is filled with talented and experienced digital marketing professionals who are competing for high paying digital marketing jobs. Below are some tips to get Top 10 Highest paying digital marketing jobs in India 2023:

• First, learn and develop the digital marketing skill you want to master and make this skill your most valuable asset.
• Give time to improving and strengthening your managerial skills. You will get a high salary job in a digital marketing if you have great teamwork skills, clear communication skills, and coordination skills.
• For a high paying digital marketing job, you must have smooth software skills.
• Search for a job opening in your dream marketing firm and apply there.
• Build connections with the people in this industry and enhance your digital presence.

Top companies for digital marketing jobs in India

These are the top companies for digital marketing jobs in India

• Brolik
• WEBITMD
• WebFX
• Conklin Media
• Silverback Strategies
• Thrive Internet Marketing
• Fuel Online
• Lounge Lizard
• Accenture
• Amazon

Conclusion

This concludes the Top 10 Highest paying digital marketing jobs in India 2023. I hope this blog, provides you with a meaningful insight into the digital marketing world. You can use the information mentioned in the blog and start your digital marketing career. Use your creativity, passion, and natural talent for digital marketing and start your exciting career journey.

You can join our professional diploma in a digital marketing course at DOTNET Institute. In this course, we teach you all the modules such as SEO, PPC advertising, content marketing, AdSense& blogging, email marketing, Google analytics, etc. You can avail the benefits of our online course on digital marketing easily by clicking on the given link.

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