What is Google Adsense and How to Make Money With It?

Monetization of your web traffic through Google AdSense is effective and intelligent move. This is quite a simple process and you need to understand some specific details to get success through it. In this article, I will be discussing what Google AdSense and how to make money with it which will eventually help you to earn a stable income from the web traffic that your website attracts.

What is Google AdSense?

Google AdSense was launched by Google.com on 18 June 2003. It was originally named as ‘Content Targeting Advertising’. It was said to be founded by Paul Buchheit, who was also the founder of Gmail.

Google AdSense is free-of-charge platform that allows the content creators to display the Ads with their online content and earn money through it. With the help of Google AdSense, a creator can show relevant and engaging advertisement to their site visitors and even customise the advertisement to match with the theme of the website.

Google AdSense provides high security, transparency, huge variety of Ad-format and widespread usage for smaller-scale websites. Around 38.3 million website monetize their website traffic through Google AdSense.

Types of AdSense Ads

There are different types of AdSense Ads depending on the content and user intent, a website owner want to display on their website or mobile App.

1.Text Ads

These are small text message with a title and short description which can be featured on Google SERP.

2.Display Ads

Graphic Ads displayed on the website. Basically of 3 types i.e., Horizontal, Vertical and Square.

3.Rich Media Ads

Large format interactive Ads such as Video Ads.

4.Responsive Ads

Ads that allows full control to optimization depending upon the device.

How huge is Google AdSense?

Google AdSense is used by millions of website around the world by monetising their website traffic. AdSense is part of Google advertising network that includes variety of product and services i.e., Adwords, DoubleClick, AdMob which help advertiser to reach variety of platform like Google search engine, Google maps etc. Google AdSense has a significant position in the online advertising diaspora and it is the most sorted choice of advertiser to reach the wider audience.

Advantages of Google AdSense

Google AdSense, as I mentioned earlier is a reliable source of earning through online content creation. These are some of the advantages of Google AdSense.

1. Google AdSense proves to be profitable for smaller independent publishers who mainly focused on content creation rather than monetization.
2. AdSense account is quite easy to set-up and maintain, no need of third-party intervention.
3. Google AdSense is stepping stone for the online advertisement.
4. Google AdSense provides wide range of Ad formats and wide variety of customization options.
5. Advertisers can track the performance of their ad campaign easily with the help of Google AdSense comprehensive reporting tools.
6. Google AdSense provide global reach which help in generating greater revenue due to wide audience reach.
7. Google AdSense offers multiple payment options.

How to create a Google AdSense Account?

There are only 3 simple steps you need to create your own Google AdSense account.

1.Check for all the basic requirements, these includes:-

• Minimum 18 years old.
• Have a live website that follows Google terms and conditions
• Active Gmail account
• Ample amount of website traffic
• Atleast 3 month old website
• Have relevant and updated content on the website

2.Filling the online application form

• Visit the official Google AdSense website and click on the get started button  https://www.google.com/adsense/start/
• Sign in with Google account or create new if haven’t any
• Click on sign up for your Google AdSense account
• Add URL of your website
• Add AdSense code to your website
• Select your country for payment requirement
• Click and accept the Google AdSense terms and conditions

3.Linking your AdSense account to your website, YouTube channel or blog page.

Do you know how Google AdSense works?

It is quite simple to understand the working of Google AdSense.

• Step 1: Create your Google AdSense account.
• Step 2: Add small amount AdSense Code to your Website.
• Step 3: Set up your bank account and payment information for collecting the Ad revenue from the Ad spaces.
• Step 4: Add an Ad slot or popups and interstitials within the webpage of your website, this will start generating revenue for your website as the users visits the

Pages of your site.

**A flowchart to understand more about Google AdSense Working.

How much you can earn from the Google AdSense?

You as a website owner can earn a portion of money paid by the advertisers and share it with Google AdSense through a revenue share payment format. Publishers get 68% of the revenue earned. Website owners can easily check their AdSense earning on the Google AdSense account dashboard.

There are multiple factors on which the Ad revenue depends such as

• AdSense earning potential depends upon the type and amount of internet traffic.
• Site content and number of advertisers in your niche.
• Ad Placement within your website

Factually speaking, more the internet traffic you get on our website more will be the Ad revenue but publisher should keep in mind a good amount of internet traffic do not guarantee you a perfect click-through-rate. Depending on the niche, on average ad revenue reaches between 0.2$ – 3$ per thousand impressions

How to increase your AdSense Earning?

Keep these following points in mind to get a good revenue from Google AdSense.

1.Produce high quality content

As you know content is key to increase the engagement on your website. If your content is of high quality and easily understandable to the users, it poses a huge impact on your AdSense Earning. In simple terms, higher the content quality, higher will be the AdSense earning.

2.Do not violate Google AdSense Policy

Publisher must keep in mind if they tries to Violate Google AdSense Policy, you will be penalized by Google. One of most common violation done by the publisher is clicking the Ads on their own website in order to boost up the artificial number of clicks. This kind of behavior will not be tolerated by Google and you have to pay a hefty penalty.

3.SEO keyword Campaign

To optimize the Adwords Campaign for your website, usage of right keyword is most important. Right keywords helps you to generate a good amount of revenue for your online content.

4.Ad Placement

Ad placement for your products and services plays an important role in increasing your click-through-rate. Different types of Ads performs better in certain locations and different web pages such as home page, Blog, Service page.

Mistakes to avoid with Google AdSense

These are the some common mistakes people do while using Google AdSense account. Make sure to avoid those mistakes because it severely impacts your website’s earning.

• Not following Google AdSense Guidelines.
• Adding faulty AdSense code
• Creating multiple AdSense accounts, even though you can manage multiple website from a single AdSense account.
• You have to pay a penalty, if you click on the ads on your own website
• Avoid putting ads on pages like disclaimer, terms and conditions, blank page, error 404, privacy policy etc.

Google AdSense disadvantages

These are some of the disadvantages of working with Google AdSense

1. Limited social media traffic.
2. Postal verification of account is necessary.
3. Intentionally or unintentionally, lifetime ban for violation of Google AdSense Policy.
4. Influence website speed negatively.
5. Don’t allow to change country or payee name. 

 Google AdSense Alternative

• Taboola

It is reputed Ad network that does commendable work for large scale enterprises. This platform provides 500k visitors per month and complete customization.

• Bidvertiser

This platform provides bidding system to the advertisers to bid against each other for the opportunity of securing Ad space on the website. This Ad network deals with the high-profile website who can easily participate in Bids.

• Newor Media

This Ad network provides services to all the publishers irrespective of their size and status. You can work with them as well as some other Advertising platform.

For more info click on the link

Conclusion

Creating a Google AdSense account is best way to earn through the monetization of the online content, but you can also check other online advertising platforms as well, which might provide better service than Google AdSense. Follow the tips mentioned above a get started with your AdSense earning journey.

FAQs