Company: Fabmart.com
Founder: K. Vaitheeswaran
Year founded: 1999
Products sold:
- Home and kitchen products
- electronics, apparel, and more
Challenges faced:
- Lack of infrastructure,
- low internet penetration, and a doubtful customer base
Accomplishments or achievements:
- First e-commerce company in India
- paved the way for the growth of e-commerce in the country
How Fabmart.com Worked
- Customers would browse the website and add items to their cart
- Once they were ready to check out, they would enter their shipping and payment information
- Fabmart.com would then ship the items to the customer’s address
The Impact of Fabmart.com
- Fabmart.com helped to increase internet penetration in India
- It also helped to change the way people shopped in India
- Prior to Fabmart.com, people had to go to brick-and-mortar stores to buy goods
- With Fabmart.com, people could now buy goods online, from the comfort of their own homes
The Legacy of Fabmart.com
- Fabmart.com is considered to be the “father of e-commerce” in India
- It paved the way for the growth of e-commerce in the country
- Today, there are many successful e-commerce companies in India, including Flipkart, Amazon, and Snapdeal
Conclusion
Fabmart.com was a pioneering company that helped to shape the e-commerce landscape in India
It faced many challenges, but it ultimately succeeded in changing the way people shop in India
Fabmart.com is a legacy company that will be remembered for its innovation and its impact on the Indian economy.
